1. REFINERY29 2021 - 2023

In-house Graphic Designer at Refinery29, creating visually captivating assets and web design for editorial and branded content across Refinery29 and its affiliated media brands, including R29Style, Unbothered, Somos, and VICE. Collaborated with the Art Director to translate creative visions into impactful designs, implementing design strategies that elevated the brand's visual identity. Produced high-quality graphics, logos, and layouts, ensuring consistency across web and digital platforms, and alignment with brand guidelines for a diverse array of clients including: Absolut Vodka, Athleta, Bed Bath & Beyond, BET, Chacos, Camelbak, Clorox, Cuddl Duds, Dove, Ecovac, H&M, Kohls, Lancome, Macy’s, Merrell, Milk Makeup, Peacock, Sephora, Staples, Target, Ulta, and Wayfair.

Selected photo reveal features, custom collages, social assets, and ads with design treatment merging personal design direction and brand identities for Refinery29 and affiliate platforms:

2. FUTURE FONTS 2021

Created an experimental type specimen for font foundry Future Fonts, exploring the prompt "Hypertext”. Prompt encouraged utilizing newly-released fonts to examine pop culture and overlooked histories of type design. Working within this theme, conceptualized "HyperSelf" — an exploration of cyber psychology connecting texts on cyber identity, surveillance, and ecological waste with personal meditations on emotional mapping. Incorporated dense, maximalist typography, isolating individual characters as glyphs to evoke sensations of emotional diffusion, and of reading a grade school science textbook on after downing an energy shot.

full feature + plaintext

3. NTS x HBO MAX 2021

Commissioned by NTS and HBO Max's Human By Orientation, a channel highlighting queer and trans stories, to create promotional posters for the release of their TV series Sort Of, a coming of age series featuring a trans Pakistani-American protagonist. Through personal visual direction and copy, explored themes of identity, portals, self discovery, reflection, fantasy, and self-compassion. Employed layered typography, a vibrant color palette, and a distinctive imagery treatment to evoke gender expansiveness and the surreal.

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4. RAVE FLYERS 2018 - PRESENT

Created custom event flyers with a distinctive visual style and direction for music venues, collectives, and artists, both within and beyond New York City. Clients include Nowadays NYC, Bossa Nova Civic Club, The Lot Radio, Mood Ring, and 8 Ball Zine.

5. GATEBREAK MANIFESTO

Commissioned by Cult Classic Magazine to write a longform article on Gatebreaking, a term I coined to signify the opposite of gatekeeping. The article includes interviews with four artists and community organizers who exemplify gatebreaking through their work. I created assets to enhance the piece, including a digital manifesto cover inspired by yearbook aesthetics and a downloadable gatebreak diary template with mirror motifs encouraging personal reflection.

full feature