MERCH ARCHIVE
2020 - PRESENT
Creative directed end-to-end apparel design processes for a wide range of brands and platforms, from conceptualization to design, production, promotion, and fulfillment. Ensured that all designs aligned with ethical production standards, brand requirements, target audiences, and objectives, while incorporating personal visual direction with playful maximalist imagery, rave flyer-inspired design, and streetwear silhouettes. Transformed these concepts into digital prototypes and distinctive garments, accessories, and housewares. Worked closely with production teams to ensure accurate execution throughout the process, and fundraised a total of over 40k for mutual aid funds through merchandise design.
Selected clients: Oakley, Refinery29, WNBA, Lazy Oaf, Nowadays NYC, Franchise, Synth Library NYC, Kajal Magazine, Studio Ananda
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